"I'll Do It Myself": Next Generation Philanthropy

Tomorrow's philanthropists are fast becoming today's philanthropists. That means the millennial mindset is a rising force in emerging charitable giving behavior. Has starting your own charity ever crossed your mind? If you've got the millennial mindset, the answer is probably "yes."

Thousands of new charities are started each year by people passionate about a cause. Millennial or not, if you've got a cause you're passionate about, how do you know whether starting your own charity is right for you? 

Here are two key questions to ask yourself before you get started. 

First, do you really want to start a charity, or is a for-profit structure better for you? The answer starts with what you want to accomplish. And then you can see what revenue model is best. Either way, you have to ask for money--either by selling a product or service, or asking for people to give to support your cause. Check out the pros and cons of a nonprofit versus for profit.

Second, find out whether an existing charity already doing something similar. There are more than 1.3 million charities in the United States, so chances are pretty good that there is one that does what you want to do Competition for dollars is high. Requests for charitable contributions are filling up everyone's inboxes, not just yours! A great idea is to consider incubating your idea as a volunteer within an existing charity to test the idea and get early traction 

Remember, starting a charity is just like starting a business; it's just governed under a section of the tax code with rules relating to the deductibility of donations and the exemption from taxation. You still have to make sure ends meet and that your expenses don't exceed your revenue.