RESEARCH INITIATIVES

SOCIAL IMPACT BENCHMARK

Launched in Kansas City in 2015, the Social Impact Benchmark is a resource for communities across the country. The Social Impact Benchmark is a member-driven initiative offering research-based collaboration and educational opportunities for leaders and professionals who embrace best practices for employee engagement and brand enhancement through social impact activities. Visit socialimpactbenchmark.com to view research and publications. 

INSTITUTE FOR THE SOCIAL SECTOR

Presented by Kansas City-based Two West, the Institute for the Social Sector is built on the principle that the social sector is a powerful catalyst for economic and community success. The Institute offers opportunities for philanthropic, academic, nonprofit, government, civic and health care institutions to join together to learn from each other and inspire leadership for positive change.

DIARY OF A GOOD GIRL

Diary of a Good Girl is the name of a research-based lifestyle media platform to test content and activities related to celebrating good in a household setting. The website was launched in 2011 as part of a research study to collect data about consumer trends in philanthropy and social impact. Diary of a Good Girl deploys a proprietary process to create consumer loyalty through authentic social impact engagement.  

EAT CAKE DO GOOD

Eat Cake Do Good was a market research campaign designed to test the connection between "celebrating good" and achieving success, both at home and in the workplace. The study connected the dots between traditional notions of philanthropy and principles of positive psychology. The Eat Cake Do Good campaign included a series of employer-sponsored workshops for employees to learn the basics of philanthropy, charitable giving, social impact lifestyle, corporate citizenship, and community engagement as pillars of personal and professional growth. The campaign featured whimsical cakes--both in print and in edible form--as a metaphor for celebrating philanthropy in the ways that mean the most to the people doing the good. The research indicated that making a positive difference in the lives of others is one of the best ways to make a positive difference in your own life, too. (By the way, the cake was always delicious.) 

LIVE WITH RINK AND LAURA

From 2011 to 2015, Live with Rink and Laura aired every Tuesday afternoon at 1:00 p.m. on 1660 AM, KMBZ’s Business Channel in Kansas City. The show featured live guests who shared their personal experiences with the companies they lead–celebrating achievements, telling the stories behind how they got there and forecasting goals for the future. Each show’s guest was unique, but all of the guests shared a common talent for leading the most innovative and successful companies in our region, building strong businesses and doing good in their companies and in the community . . . all at the same time. Visit the site to listen to the recorded programs.